Columbus College of Art & Design
Bachelor of Fine Arts
Advertising Design–Major
Illustration–Minor
Profile
Linda A. Sorrells-Smith
Graphic Designer
Name:Linda A. Sorrells-Smith
Date of birth:20.May
Address:PO Box 1065, Williamsville, NY 14231
Phone:716.994.4611
Email:Please use the contact page
Website:lindasorrellssmith.com
With experience in a variety of professional contexts—including retail, education, technology and scientific industries--Linda has taken on the development of advertising campaigns for web, multimedia, radio and print. She has also produced annual reports, training program materials, web site designs, retail signage, exhibition displays, social media engagement, and other communication methods unique to situations and audiences.
Having received the Impact Community Development Award for Business Entrepreneurs, the Consolidated Paper Award for Excellence in Graphic Design, as well as other awards and recognitions throughout her career for her work, as well as her volunteer efforts, she is devoted to investing in our youth. Her passion includes giving back in a manner that helps others set forth to achieve their goals and dreams. Establishing goals that help to communicate defined purpose, is an integral part of how she helps others communicate who they are.
Having received the Impact Community Development Award for Business Entrepreneurs, the Consolidated Paper Award for Excellence in Graphic Design, as well as other awards and recognitions throughout her career for her work, as well as her volunteer efforts, she is devoted to investing in our youth. Her passion includes giving back in a manner that helps others set forth to achieve their goals and dreams. Establishing goals that help to communicate defined purpose, is an integral part of how she helps others communicate who they are.
Education
Employment
Haley Marketing Group
Graphic Designer
As part of the Creative Team at Haley Marketing designs for various print, electronic mail, newsletter and social media are created for clients in the Staffing Industry. Working closely with project managers, designs are created to compliment marketing plans tailored specifically for each client.
Three Leaf Productions
Creative Director
As the Creative Director for Three Leaf Productions, I developed and presented new ideas for branding, advertising campaigns and marketing messages to potential and existing clients. Provided direction and tactical marketing strategies in various medias including print, web, television and radio keeping projects on schedule, and within budget.
Franklin International
Contract Graphic Designer
As a contract graphic designer, I worked closely with the creative director and internal product managers to produce visual solutions for sales and marketing of products. Scope of work included gathering information and materials necessary to design and create final artwork for projects as necessary.
Value City Furniture/ American Signature Furniture
Contract Graphic Designer
As a contract graphic designer for this large retail manufacturer, I was responsible for creating design solutions with a high visual impact. The role involved listening to sales and marketing staff and understanding their needs before making design decisions.
Designs were required for a huge variety of products and activities, such as direct mail, campaign based advertising, posters, product packaging, store displays, and corporate communications maintaining the organizations visual brand. All designs were managed and maintained from concept to final print production.
Full-time Contractor/Freelancer
Full-time Freelance Designer
As a full-time contractor, I served clients with existing business alliances, partnered with a client’s internal staff or used other defined resources to assure that a project’s objectives were achieved. Scope of work included marketing campaigns, identity design, magazine layout and website design and development. Often, I performed as the lead role in the design and production of print, identity, packaging, multimedia, web design and web applications. I worked closely with photographers, illustrators, printers and other suppliers to produce high-quality work for clients as projects required.
Roxane Laboratories, Inc.
Graphic Designer/Labeling Graphics
Responsibilities included review, refinement and management of systems to respond to labeling needs for pharmaceutical products for an international production facility. Considerations included government oversight of labeling graphics and printing systems –both nationally and internationally, along with communication and exchange of computer graphic files between international facilities. Ongoing responsibilities included layout and creation of production artwork for pharmaceutical product packaging.