Linda A. Sorrells-Smith

As a contract graphic designer for this large retail manufacturer, I was responsible for creating design solutions with a high visual impact. The role involved listening to sales and marketing staff and understanding their needs before making design decisions.

Designs were required for a huge variety of products and activities, such as direct mail, campaign based advertising, posters, product packaging, store displays, and corporate communications maintaining the organizations visual brand. All designs were managed and maintained from concept to final print production.